LRG Interview with SoJonesTV

Article written by: SoJones Asmara
Posted on: August 10, 2009

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SoJones TV bumped into LRG, one of the biggest brands in the streetwear biz, and chatted it up with reps Kevin D and Christopher Key to see what the brand is doing to commemorate their 10th Anniversary.  Apparently they’re bringing some of their classic and original LRG designs circa 1999 and logos back to the market.  Here’s what to watch out for:

• Hoodies with retro logos such as “Research”
• The lightweight 90’s throwback “True Heads” design windbreaker with a “1o Years” logo on it
• The plaid shirt with a ”stash pocket”

Aside from reviving the old collections, LRG also presents some new designs and most importantly their newest project: launching a kid’s line which Kevin D. says to be ” really fresh for the new  generation, with the hopes of inspiring them into young, new and fresh entrepreneurs.  Speaking of fresh, here are the freshest stuff from LRG.

LRG Essence Zip Hoodie, $74.00

LRG Discreet Charm Tee, $28.00

LRG Plant For Tomorrow MC Jean, $89.00

LRG Crazy Bird Game V-Neck Sweater, $49.99 – discounted from original price: $74.00

LRG Photosynthesis Short Sleeve Woven, $56.00