Earn Your Cool Points with Beta Unit

Article written by: Asmara Wreksono
Posted on: February 4, 2010

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It’s just so refreshing to see more cut-and-sew lines back at the Agenda Trade Show and one specific brand that caught SoJones.com’s attention was Beta Unit. The label which is based in Encinitas, California, emphasizes their collection on wearability, unconventional functionality and engineering the perfect fit. So if you’re looking for comfort with unique twists and unexpected details, Beta Unit is a brand you should be looking out for.

SoJones editors especially love the Epic Garbage collection and that fleece piece you see in the video is indeed one-of-a-kind. Who thinks up the diaper idea? It’s just brilliant because you can actually walk around in your apartment in it -pants optional- or go out wearing the most original design of all fleeces out there. And if you think white tees are boring, check Beta Unit’s white long pocket tee. Beta Unit surely stands up for its aim to produce the raw, unrendered art form in their designs. While waiting for their newest collection to drop, here are some of SoJones-approved Beta Unit pieces, available to purchase at Karmaloop.com.

Beta Unit Welsh Hoodie in Wine, $116.00

Beta Unit Born Hoodie in Bleached Blue, was $116, now $54.95

Beta Unit Easy Sweatpant, $68