Get Shocked by Electric

Article written by: Asmara Wreksono
Posted on: February 26, 2010

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<object width="601" height="338"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8834181&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8834181&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="601" height="338"></embed></object><br /><a href="http://www.sojones.com/urban-fashion-videos/1718-electric-10-years-of-awesome-gear/">Get Shocked by Electric</a> from <a href="http://www.sojones.com" title="Urban Clothing">SoJones.com</a>.<br /><br /><p>When you’re working at keeping up with the Joneses, don’t go neglecting your accessories game! Check out Electric, a premium brand of sunglasses, snow goggles and accessories, which has been around for ten years thanks to the creative minds of Kip Arnette, Bruce Beach, and Mike Carter.</p> <p>Back in January 2008, major streetwear brand Volcom acquired [...]</p>

When you’re working at keeping up with the Joneses, don’t go neglecting your accessories game! Check out Electric, a premium brand of sunglasses, snow goggles and accessories, which has been around for ten years thanks to the creative minds of Kip Arnette, Bruce Beach, and Mike Carter.

Back in January 2008, major streetwear brand Volcom acquired Electric and made the brand part of the Volcom family. Although having full support from Volcom, Electric is a stand-alone brand. Electric has been the choice of surf legends like Luke Egan, Matt Hoy, Dave Rastovich and Ozzie Wright, as well as snow legends such as Peter Line and Axel Pauporte, also skateboarder Bam Margera. NASCAR superstar, Kyle “Rowdy” Busch is also said to be a huge fan of the brand.

SoJones stopped by the Electric booth back at the Agenda Trade Show and found lots of cool stuff, from backpacks to duffle bags to jackets. Applying the number one design rule: “Less Is More”, you’ll be wowed by Electric’s new lineup of accessories. Although their Fall collection is still months away, here are some of SoJones favorites from their current collection, as seen at Electric’s official website at www.electricvisual.com.