Discover Tanoshinde and Sabit NYC!

Article written by: Asmara Wreksono
Posted on: March 9, 2010

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The MAGIC 2010 Trade Show was crazy awesome. SoJones had Sabit NYC on our to-do list as they’re one of the hottest streetwear brands in the game right now. Mr. Shoichi Amemiya infused Sabit’s main principle “Tanoshinde” (Japanese word for “enjoy”) in his upcoming Fall 2010 collection by the use of mixed-materials, striking colors and bold designs
Sabit NYC video highlights:

Varsity look is hot for Fall 2010
…check their jazzed-up version of the letterman jacket.
Loving the python-printed sleeves, who knew varsity look could be so… wild?
For lighter wear, go old-skool with the American Casual windbreaker jacket
Tanoshinde: find the message in every Sabit NYC piece!

In only four short years, Sabit’s Japanese-design influence has won over the hearts of fly Americans everywhere, and also has enjoyed quite a share of the spotlight on red carpets and TV airtime. Stars like Ludacris, Lil Wayne and DJ Camilo are known to be Sabit wearers, including one who religiously rocks Sabit: hip-hop A-lister, producer and rapper: Swizz Beatz, who became Sabit’s ambassador. Check his swagger and there’s only one thing left to do: agree with us that he’s looking good in Sabit.