Urban Clothing and Hip Hop Clothing » Urban Fashion Videos

DEFT Division – Street Looks from Australia

Asmara Wreksono — Wed, 17 Mar 2010 19:59:41 +0000

Say hello to DEFT Division, an Australian surf-inspired brand that’s making its debut in the US.
Expect a men’s and women’s line adorned with bright pastel colors. You’ll feel like it’s summer all year long!
Comfort is what DEFT Division all about, but Style is also key. How they mix it up? You gotta experience it yourself.

Kicking the doors open in the US of A, DEFT Division clothing debuted at the MAGIC Trade Show with an array of summery colors, look and feel. The surf-inspired streetwear was established in 1999 and before penetrating the US market, they have been making it big in Europe including countries like France and the Netherlands.

DEFT Division is all about comfort, but at the same time testing the higher-end fashion conscious market that appeals to the urban dresser. Expect high-voltage designs, bright colors and surf-inspired gear from DEFT Division, and you can’t go wrong. Looks like the US streetwear scene won’t be the same anymore, because the Aussies are in town and they’re invading with style. So, are you feeling the swagger from down under? Check their full collection at www.DEFTDivision.com.au

Here are some DEFT Division gear that will DEFINITELY make you drool:

Requiem Leather: Investment Pieces for Fall

Asmara Wreksono — Wed, 17 Mar 2010 16:37:26 +0000

Cutting edge, very high end leather jackets with one of a kind treatments.
Requiem is a stickler for the details: look for hand-stitching, hand-studding and handcut leather.
Check it: Requiem puts their design brainwork inside and out, literally.

Looking to channel your inner hip-hop mogul? Check Requiem Clothing, a label with a lineup of fine leather, hand-stitched details and uber coolness. Requiem offers hard to find skins, modern silhouettes and stylish hand-touched details in its leather jackets, and they’ve applied this high-end sensibility to their matching sportswear line. The denim lineup is trimmed with the same premium imported skins as the jackets, each hand cut and applied onto the jeans.

To complete your look, get the hand-crafted tees, nylon jackets, woven shirts and other accessories. Add original premium hand-made art in your streetwear swagger, and you’ll totally understand why stars like 50 Cent and Juelz Santana are showing love for Requiem.

50 Cent reppin' Requiem Leather Jacket on the set of his new movie, "Twelve"

Juelz Santana at his flyest in Requiem Leather Jacket

Here are some SoJones favorites from Requiem, available at their website: www.requiemcollection.com

Smet: Maintaining and Upgrading Rock n Roll Style

Asmara Wreksono — Tue, 16 Mar 2010 17:22:46 +0000

Get an exotic French rockstar swagger with Smet’s sparkling menswear and womenswear collections.
Ladies, the leather jacket is the thing this season, and Smet has some cool pieces.
Smet trucker hats are still hot and even hotter now with the embellishments!

Fans of Christian Audigier’s designs already know and love his higher-end casual line ‘SMET’. Created and launched in 2007 to honor the French ‘Elvis’, rock ‘n’ roll star, Johnny Hallyday, the brand has then gained popularity among American fans and celebrities alike. The SoJones crew stopped by Smet’s booth last month at the MAGIC Trade Show in Las Vegas to see what’s new. And you wonder why these a-listers love Smet so much?

Miley Cyrus sporting SMET Trucker Hat

Kimora Lee Simmons and iced-out SMET T-shirt

Madonna works out in SMET gear

Ryan Seacrest ditched his suit and went casual fab with SMET

You can get fabulous Smet gear on Amazon.com and here are some SoJones recommendations:

SMET Crow T-shirt Skull Black/Silver, was $90, now $29.99

SMET Unisex Tattoo Trucker Hat, was $70, now $14.99

SMET Mens Platinum Tattoo Logo Zip-Up Hoodie, was $300, now $99.99

Fabolous’ Rich Yung Serves it Up for Fall 2010

Asmara Wreksono — Mon, 15 Mar 2010 21:29:25 +0000

Loving the V-neck tennis sweater
Watch that hot hoodie, add some eighties flavor to your swagger
Catch the retro-tennis feel of the bags and accessories

The line that was created by John “Fabolous” Jackson is now gearing up for bigger things this year, and giving more love to streetwear and urban clothing enthusiasts by producing more quality fashion pieces for this fall. The folks from Rich Yung are serious about adopting tennis as the main inspiration for their streetwear game for the Spring 2010 collection.

Fabolous in his menswear line Rich Yung

Rich Yung has also gotten love from the A-listers like Jamie Foxx…

The 80’s style is still going to be big, and Rich Yung is incorporating that influence in their tennis-inspired Spring collection. In fact it’s a pleasant sight to see a mixture of preppy and flashy in the Rich Yung collection lineup, which looks like a throwback from the glitz and glamour of the 80’s and today’s neo-classic look.

Here are some Rich Yung coolness available now:

Rich Yung Twill Button Down, was $125, now $94.99

Rich Yung Vintage Label Tee, was $55, now $24.99

Rock it Hard with Rocawear Juniors’ Spring 2010 Lineup

Asmara Wreksono — Mon, 15 Mar 2010 17:06:12 +0000

Rocawear Juniors Spring 2010 Video Highlights:

Look out for asymmetric cuts, one-of-a-kind designs on dresses
Pair khakis with colors, pop out from the crowd
Check the mix-materials on dresses

Sari from Rocawear gives SoJones a peek of what’s good and smokin with the latest Rocawear Juniors line. This season, the brand kicks it off with innovative mixed materials and sexier, edgier looks. The use of denim, PVC and shiny appliqués adds glam and pleasant surprises throughout the entire collection.

You don’t have to wait long to get the good stuff from Rocawear Juniors. Just head on to DrJays and get the gear of your choice. Some of them are on sale! Check out what SoJones found for you, ladies:

Rocawear Run It Dress, was $89 now $73.99

Rocawear Open Back Tunic, $59

Rocawear Ride or Die Hoodie, was $99, now $79.99

From Spring to Fall with P. Diddy’s Enyce

Asmara Wreksono — Mon, 15 Mar 2010 00:35:31 +0000

Look out for earth-toned jackets, ‘old and worn’ washes on denims
Enyce signature denim gets fresher with five different washes to choose from
Enyce puts colors on your getup while maintaining elegance: check the summer yellow/green mashups

Sean “Diddy” Combs showcased his Enyce brand back at MAGIC and SoJones is loving every piece of the brand’s Spring/Summer 2010 and upcoming Fall 2010 collections. While yellow is the color of the Enyce summer, the brand introduces both earth tone colors and sporty blue hues for its Fall collection.

Enyce was purchased from Liz Claiborne by P. Diddy in 2008. Upon the acquisition, he stated:

“Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

SoJones.com share Diddy’s enthusiasm and here are a couple of favorites from Enyce, available at DrJays:

ENYCE New Prep Button Down, $40

ENYCE No Exceptions Jean, $55

With Love, WT02

Asmara Wreksono — Fri, 12 Mar 2010 18:16:54 +0000

Check what SoJones came across:

White Tag Premium Denim gets ready for its closeup

If you’ve been a fan of the new sleeker fashions of hip hop, direct your attention towards the newly-launched WT02 (also known as White Tag Premium Denim).

With a higher-end collection that brings out cleaner lines, introduces new colors and stays on point with seasonal styles, Ken from WT02 showed us how their designers are kicking off fall 2010 with a bang.

Here are some of SoJones favorites from WT02:

Do Denim Does It for the Ladies

Asmara Wreksono — Thu, 11 Mar 2010 21:13:28 +0000

It’s Do Denim’s first foray into Womenswear
SoJones is mad about the new washes and studding
Lookout for the metallic denim and also check the skinny jeans which will give new meaning to “Booty Support”
Pair ‘em with the embellished tank tops and you’ll be the star of the night

Six years after its initial launch in 2004, Do Denim finally hits the ladies in all the right places. With male celeb fans such as Silkk The Shocker, Kurtis Blow and Joey Fatone of NSYNC, Do Denim has also managed to snag new female celebrity fans such as Raven Symone and Norah Jones with their newly-launched women’s line. Looks like the Do Denim Women is gonna be a huge hit.

Slikk The Shocker rocks Do Denim jeans

Kurtis Blow showing love for Do Denim

NSync's own, Joey Fatone shows off his Do Denim jeans

Norah Jones Lovin' Do Denim For Women

Raven Symone is a Do Denim Fan!

SoJones caught up with Do Denim at fashion trade show MAGIC and saw some exciting pieces for next fall. The streetwear brand glammed it up with denim-wash accentuated by the careful studding on the pockets and the gorgeous metallic denim.

The Do Denim women’s line might be the next new thing for the ladies, but SoJones never neglects its male readers. Gentlemen, here are some of the SoJones-approved Do Denim stuff available at Macy’s, and they’re on sale too:

Do Denim Jeans Leather Trim Straight Leg, was $89, now $34.99

Do Denim Jeans Cross Pocket Straight Leg, was $89, now $34.99

Get Do Denim jeans at Macy’s!

L.A.X. BOYZ X Billionaire Mafia

Asmara Wreksono — Wed, 10 Mar 2010 16:28:18 +0000

SoJones.com hit it up in Vegas with L.A.X. BOYZ at Privé club, at the Billionaire Mafia Legend Launch Party last month.

The trio that consists of two brothers, SPANK-B and POKE, along with their cousin ZAY ZAY, began performing as a group since they were only 8 and 9 years old. But the three shining stars have performed with A-list HipHop artists such as Ludacris, Jim Jones, Jazze Pha, Trey Songs, Colby O’Donis, B2K and many more.

L.A.X. BOYZ partied at Privé to celebrate Billionaire Mafia’s Legend Launch Party, the label’s upcoming Fall 2010 line, which emphasizes bringing luxury back to the streets. It’s clear that Billionaire Mafia is making its strong mark in the industry and showing its great growth over the past three years. Starting off in 2007, the first collection of Billionaire Mafia’s t-shirts were created by founder Lana Fuchs to show her appreciation and love for music, art and fashion while paying homage to her own family history of entrepreneurship.

Here are some snapshots of Billionaire Mafia’s Legend collection for Fall 2010.

And here’s the Legend by Billionaire Mafia video:

Discover Tanoshinde and Sabit NYC!

Asmara Wreksono — Wed, 10 Mar 2010 00:08:07 +0000

The MAGIC 2010 Trade Show was crazy awesome. SoJones had Sabit NYC on our to-do list as they’re one of the hottest streetwear brands in the game right now. Mr. Shoichi Amemiya infused Sabit’s main principle “Tanoshinde” (Japanese word for “enjoy”) in his upcoming Fall 2010 collection by the use of mixed-materials, striking colors and bold designs
Sabit NYC video highlights:

Varsity look is hot for Fall 2010
…check their jazzed-up version of the letterman jacket.
Loving the python-printed sleeves, who knew varsity look could be so… wild?
For lighter wear, go old-skool with the American Casual windbreaker jacket
Tanoshinde: find the message in every Sabit NYC piece!

In only four short years, Sabit’s Japanese-design influence has won over the hearts of fly Americans everywhere, and also has enjoyed quite a share of the spotlight on red carpets and TV airtime. Stars like Ludacris, Lil Wayne and DJ Camilo are known to be Sabit wearers, including one who religiously rocks Sabit: hip-hop A-lister, producer and rapper: Swizz Beatz, who became Sabit’s ambassador. Check his swagger and there’s only one thing left to do: agree with us that he’s looking good in Sabit.

Swizz Beatz and Amemiya

And steal his Sabit flyness with these Sabit gear, available at DrJays!

SABIT Jak Premium Woven Shirt, was $105, now $64.99

SABIT Baseball Satin Jacket, was $110, now $59.99