Bella Hadid Shows Off First Collection With About You

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October 17, 2022

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Bella Hadid just made it a lot easier for us to copy her style.

The 26-year-old model recently launched her own collection with European e-commerce retailer, About You, which includes tops, skirts, pants, outerwear, and accessories that she designed herself based on her own style. “I wanted to make easy, chic, comfortable pieces you can layer, throw on, dress up or dress down,” she wrote in an Instagram post announcing the launch.

And Bella was more involved in the collab than you might think. “We spent a year creating this for you, and you know I’m not putting my name on anything without being there 100% of the way !!! I wanted to bring you something 100% B 100% Me ! !” she wrote.

Her post included a behind-the-scenes video taken during the photoshoot. Watch it below.

100% Bella

The shoot was very Bella as well. She didn’t just model the clothes but she also styled herself. “You’ll see some of my everyday pieces in here, everything I paired these looks with are my own personal pieces!” she wrote. Aside from the items she designed and accessories from her own closet, she also wore an eye-catching floor-length wig and super-long braids.

Business Meets Fun

The model-slash-designer uploaded photos of some of the pieces to her Instagram, including a shirt (her “new favorite button-down,” according to the caption), tie, and denim skirt combo that was equal parts business and fun. Both the skirt and tie are upcycled from second-hand denim jeans.

Unfortunately, the shirt is sold out but the skirt and tie are still available on About You’s website for $135.90 and $44.90 respectively.

Graphic Tops

Bella also designed a long-sleeve top printed with her eye and lips (“If you want my 💋 and eyes on you at all times,” she said in the caption). It is available in two colors, blue and red, and comes with an affordable $43.90 price tag.

Now Available On About You’s Website

Elsewhere on her feed, the supermodel shared more pieces from her collection, including a matchy-matchy striped knit top and mini skirt set that showed off an eyeful of midriff. She also designed a black pantsuit ideal for days at the office. “The perfect striped suit. Fit to perfection 🖤,” she wrote in the caption.

The Bella x About You collection includes several other pieces, like matching cropped tees and shorts, preppy vest and mini skirt combos, and fall-perfect coats. Visit the website for more.