Urban Clothing

If you love audio, you'll invest in a laptop with top notch sound quality. Well, at least that's the belief of Hewlett-Packard, Dr. Dre and Jimmy Iovine. HP introduced a new series of laptops and desktops with Beats Aud…

TraxNYC is one of the world's premier shops for custom jewelry. They can build or customize any type of jewelry out there, from classic diamond studs, to blinged-out watches and neck-breaking chains. Located in the heart …

In any profession in this world, you know you've made it if the people at Madame Tussauds have noticed you and finally decided to immortalize you with a wax figure. The latest addition to the wax lineup is no stranger to…

HP, Windows 7 and Myspace teamed up with hip hop super star Antwan Patton, better known as Big Boi, for a special free event to promote HP's new technological feature - Beats Audio. For those unfamiliar with this fea…

Jay-Z is at it again, he's making another business venture and this time it's with the Yankees. The hip hop mogul teams up with the baseball team on co-branded clothes that are only exclusively sold at the Yankee Stadium…

The coolest streetwear labels come from Japan and this time SoJones came across an up and coming Japanese brand: The Only 1ne. The brand's owner, Hirohito or HISH, gave SoJones the 411 on his rising contemporary streetwe…

Last Thursday night it was all going down at Boom, in SoHo New York City. The nightclub was flooded with familiar street wear fashion industry faces, all gathered  to fete Simone "Boss Lady" Kapsalides for her big 3-0 bi…

Rapper / actor and artist, Common, has been endorsing Diesel's "Only The Brave" fragrance since 2009, and who knew it has been a year since he took the role as the spokesman. By now, you'd think he'll be coming up with m…