Timberland To Launch Premium Footwear Collection For Women

Article written by: Asmara Wreksono
Posted on: June 25, 2009

Timberland boots have been on the urban streetwear scene for a long time, and have been identified mostly with men’s footwear. Timberland Company announced recently that it will launch the Timberland Boot Company(TM) collection for women in Fall 2009. Since its successful debut in the UK in 2005 and its American introduction in 2007, the Timberland Boot Company has been a success with its audience. The new collection features modern silhouettes, inspired by the traditional menswear, are tailored with a feminine twist and delicate cues evoke stories in which shoes were mended and embellished over time.

Starting a “well worn” trend, the Fall collection of 2009 Timberland Boot Company(TM) for women is handcrafted with post-applied details such as whimsical stitches, pieces of ribbon, patches of leather on interesting fabric, all materials of a woman of the depression era uses to repair or update her shoes. In short, the “Depression-chic” collection is inspired by women who shaped and defined post-industrial America.

Christopher Pawlus, Timberland’s Senior Creative Director for Women’s stated:

“The Timberland Boot Company(TM) collection for women is designed to celebrate the creativity and individuality of the women who stepped out after fighting for and winning the right to vote in 1918. Whether they entered the workforce in a clerical or industrial role, or found their independence in teaching or through art, the women who inspired this collection were all strong, inventive and unique. The collection is designed to reflect the utilitarian, well-crafted footwear that was worn during this period, and the time and care women took for their shoes to make them last for years. We feel that this line strongly reintroduces how beautiful the Timberland® brand can be for women.”

The line consists of 12 shoes and boots in total, divided into 3 key collections:

Marge - inspired by career women in the cities, styles include Peep toes and Lace up heels feature simple stitching and delicate details and may be functioned as a casual office heel.

Lucille - inspired by the more rugged working women who work in factories and on assembly lines. Styles include Lace Up and Tall Boots, featuring toned-down leathers that appear worn and repaired, reflecting the utility and ingenuity of the era.

Gavie- inspired by the more artistic women. Styles include Kilties and Oxfords, with chic details, accents, unique leather combinations and understated stitching.

The line will be available in September 2009 with a price range of $170 - $340.

Timberlands are available here.