William Rast

William Rast based in Los Angeles, is a denim jean company that was created by two longtime friends and business partners, Justin Timberlake a singer/actor and aspiring designer Trace Ayala.

Timberlake and Ayala’s line was started in November 2005 and was first available from Kitson and Bloomingdales. The brand’s name was created by combing the name ‘William’, Justin Timberlake’s grandfather, and ‘Rast’, Trace Ayla’s grandfather’s name. The brand tends to feature heavily on trend and fashion forward detailing that exemplifies Timberlake’s personal style.

The line is described as a soulful mix of authentic southern heritage and the cutting edge contemporary look of Hollywood. By coupling the two looks together, the designers have easily provided a luxurious line available to both men and women. William Rast denim can be suitable for dressing up for a night out or simply dressing down and relaxing. Comfort, color, and washes are all details the denim collection tends to put emphasis on.

Styles designed around silhouettes emphasize the intricate structures of William Rast clothing pieces. Unique stitching on the women’s denim is strategically placed to generate a flattering fit. Men should also find it easy to feel both stylish and comfortable while wearing the vintage inspired trousers, hoodies, shirts, and jackets.

William Rast has caught the attention of Hollywood celebrities such as: Jessica Simpson, Paris Hilton, Cameron Diaz, Jessica Biel, JC Chasez, and Patrick Dempsey and others. The quality of the cut and sew line paired with the star power of Justin Timberlake makes this line an essential must-have for your closet.