Chamillionaire To Be Face For Makaveli Spring Ad Campaign

Article written by: Rodrick Rainey
Posted on: March 5, 2006

Houston based MC Chamillionaire will be featured prominently in Tupac-inspired, Makeveli clothing’s spring tribute ad campaign. Chamillionaire will model the line in magazine and media advertisements, being the face used to furhterly familiarize the public with Makeveli.

Previous Makaveli Branded campaigns have featured Scarface, DJ Quik, Twista, DTP, Chingy and actor Omar Epps.

Coming off the major success of 2 singles, Chamililonaire’s current buzz in the streets is heavy due to the single “Ridin”. His trendsetting capabilities have never truly been tested, but the Urban & Hip Hop fashion website URB1.COM expects a successful push from the rapper’s image.

“Chamillionaire was an obvious choice when we were considering candidates for the spring campaign” said Makaveli Branded VP Rick Edwards, via a statement. “Everyone knows the incredible work ethic that Tupac had during his career and I see that same ethic in everything Chamillionaire does. His leadership and music both have contributed greatly to the resurrection of the Houston music scene.”

The campaign will be highlighted via Hip Hop music magazines like The Source, XXL and Scratch.

The fastly growing Hip Hop fashion publication, URB1 Magazine (subscribe at URB1Mag.com) just did an interview with Mr. Edwards that will be featured in their upcoming April issue.

The interview was put togethor by the magazine’s exceptionally driven staff member Shawndrea Oliver (who founded MixtapeTalk.com). It talks about the Makaveli brand and plans the line has for the future.

Proceeds from Makaveli Brand clothing will be donated to the Tupac Amaru Shakur Foundation and Center of the Arts, which opened last year in Atlanta, Georgia.

As far his own career is concerned, Chamillionaire continues to keep things rolling. He will be featured in the upcoming April issue of The Source and will be launching a nationwide tour with Lil’ Flip on March 30 in San Diego.

The video for his second single “Ridin,” off his debut album, The Sound Of Revenge, will be going into rotation on various music video outlets in the coming weeks. The single’s buzz in the streets gaurantees its’ music television success.

The clip for “Ridin” was directed by Lyfe Garland and features cameos from Bone-Thugs-N-Harmony and actor Tommy ‘Tiny’ Lister (Friday).

URB1 Magazine hopes to land an alternate interview with the rapper to talk about the clothing he had designed for himself by “Paulies”, a Brooklyn New York exclusive brand. Chamillionaire’s custom shirts have been popping up on television being worn by tv hosts, other artists, and even URB1.COM’s founder. Beyond the customs, hopefully get more information on the artist’s thoughts on fashion that’s hot in Houston, TX and rap in general.