Be Priv Paris

Be delectable as ever in Be Priv Paris' "You Want Freshness" tee.

Be delectable as ever in Be Priv Paris' "You Want Freshness" tee.

Fresh and Funky - these are just some of the words that describe Be Priv Paris’ fashion philosophy. The brand, founded by young fashionistas Sarah (age 25) and Ilane (age 23), was born in between fashion influences and idealistic street movements in June 2007. The line is notorious for expertly mixing bold, vibrant statements into traditional tees.

The dynamic duo, after working with a number of artists, found themselves ushering their own creativity while developing the line. The line came about one boring Sunday when both girls - done with college and other trades - decided to give the art of screen painting a try. After all, their own shirts were their tested canvasses.

Be Priv Paris’ goal is to create clothes for the street elite in a controlled manner. With its graphic tees, Be Priv Paris wishes to respond to the needs of unique and eclectic individuals. The clothing line is more than just a brand - it’s a movement of headstrong individuals who deviate from conformity. Its “fresh” ideas are embodied in its vibrant colors and humorous yet funky designs.

Be Priv Paris, which is famous for its vibrant and strong-willed statement tees for men and women, is heralded as “smart streetwear in funky colors and playful printed designs”. Their Summer 2008 collection was celebrated as a limited edition collection. The collection’s t-shirts - which were inspired by the 80’s souvenirs - were produced in limited quantities; 200 to be exact.

Aside from its hot limited collection shirts, here are some hot Be Priv Paris merchandise available:

* Summer 2009 collection’s Don’t Disturb Tee, in red and white. The bold shirt bears the text “The Dope Boys in the Building Tonight” over a familiar door hanger in hotels and motels.

* The line’s version of Raider’s tee - which mocks the football team’s logo with a comical character. The shirt is slated for a late May release and is available in red, white, and black.

* The Ghetto Chic shirt - said to be in the same swatch as the Air Jordan 60 colorway.

* The Tetris Shirt - chronicles the well-loved brick game in colorful detail, set against a black shirt backdrop. This limited edition shirt is available for a short period of time only.

Celebrate the high times in Be Priv Paris' hot "Pop Champagne" shirt.

Celebrate the high times in Be Priv Paris' hot "Pop Champagne" shirt.

* Celebrate everyday with the “Pop Champagne” tee, a part of the Spring 2009 collection. The black shirt, embellished with a bottle of popped champagne on the front, and the text “Cheers! It’s a Celebration, Bitches” (courtesy of prankster Dave Chapelle) on the back surely chronicles the high-rolling party animal in you.

* Another Spring 2009 shocker is the women’s tee “I’m so Holly Hood“. The colorful text, which comes in black and white, is perfect for femmes who want to assert their strong, confident selves.

* Show your gratefulness in Spring 2009’s “Thanks God for that White...” tee. The colorful text shirt is available in black and white.

* The “Call Me Fresh” shirt- The colorful text, in contrast to its black back drop, is surely a breath of “fresh” air for carefree stylistas.

Aside from showing their clothing in trade shows such as the Magic Trade Show and S.L.A.T.E. in Las Vegas where artist Lil’ Jon was one of the guests, Be Priv Paris shirts have also reached the other end of the globe. Recently, it held a fashion show in DG Inc and Icon in Tokyo, Japan. Be Priv Paris apparel has also landed a stint on the pages of WAD magazine.

Be Priv Paris shirts are also available through Dig Lifestyle, Playphean LLC, C.R.E.A.M. and Motivation; and through online retailers Karmaloop.com and Japanese online retailer Pressingdog.com.