Greedy Geniu$ | Greedy Genius

Greedy Genius or sometimes called Greedy Geniu$ Sneakers.

Greedy Genius gets colorful with their shoes.

The sneaker line Greedy Genius is truly a diverse business, “…formed by four people from four different continents. One of the members is from Ethiopia, another is from France, and the two masterminds are from USA and Hong Kong.”

It all started in 2005, when the four friends decided to be ‘greedy’ and bring sneaker fashion to where no one else dared to go. On the company’s website it says, “We quickly discovered that our diverse cultural identities would become instrumental in shaping the overall concept for the brand. Despite the difference in our nationalities, we are unified in our passion and enthusiasm for many of the same things: music, fashion, technology and travel. Ultimately, all of these elements have contributed to the creation of what can be described as a distinctly Greedy Genius esthetic.” They managed to create shoes with loud colors, edgy designs, and trendy details without sacrificing premium quality materials. At first they were accused of copying certain footwear designs, but they later proved them wrong.

Greedy Genius’ story behind the name is what the company considers its target consumer. The company feels that their target consumer is an individual is a motivated, goal-oriented person that will do anything to achieve their goals. Essentially someone that is greedy for success. Therefore the brand prides itself to cater to those who crave individuality, outlive the rest and let their sneaker do the talking.

Sean Paul wearing Greedy Genius sneakers.

Within a few years, a lot of celebrities and musicians have taken into liking the brand’s colorful designs. Trey Songz, Ludacris, Chris Breezy, DJ Clark Kent, JD, Lupe Fiasco, Slim Thug, Lil Flip, Sean Paul and Tony Sunshine are just a few artists showing off their products. Greedy Genius had also appeared in several magazines in the US and Asia.

With a steady celebrity fan base, the company decided to collaborate with some of their famous fans. For instance is its collaboration with Lupe Fiasco, resulted in the birth of “the Paratrooper” sneaker, an interesting shoe with “reptile-pattern leather, woven leather toe box and green accents”.

In its early years, the label dedicated itself to shoe wear, but upon its popularity it has developed into a lifestyle brand with a new women and shirt lines. However the brand is not stopping there. Within the year they hope to add apparel, watches, eyewear and toys under their belt.