WESC

Quality headphones from WESC.

Do you want to be part of a Superlative Conspiracy? Then WESC street-fashion brand is for you. WeAretheSuperlativeConspiracy stands for more than outstanding garments designed to make you a star of the streets. WESC is all about open-minded people with all the in’s and out’s of the coolest clubs, artists and shows in town. And if you add elite designs and the finest denim in the Milky Way, you will get yourself the best in urban fashion.

Did you know that the “Day of The Superlative Conspiracy” was on January 7th 2000? Yes, this date symbolizes the birth of WESC in Stockholm, Sweden. The creator of WESC is a grey-haired cool guy named Greger Hagelin. Greger reveals some interesting facts about the beginnings of the label and its successful business philosophy. “WESC is street-fashion. Each collection is a blend of streetwear and fashion, which has always been our purpose. Before we started, we felt streetwear was too limited, and we wanted to bring something that would go beyond those barriers. At the time, everything was T-shirts, hoodies and bad denim. We wanted to fill that gap and to get more people – men and women – interested in streetwear. So when we talk about the kind of brand we are we have always said Street-Fashion.”

Greger Hagelin – the founder of WESC.

WESC is strongly rooted in the skateboard culture, which is represented by a community that “sets its own rules and follows its own trends”. That’s why WESC label is braking fashion conventions all the time. The worldwide success of WESC is also due to the creative people behind the brand. WESC is a happy family of good and competent people working towards the same ideal and goals. Now WESC sells men’s and women’s collections and amazing headphones in more than 20 countries around the world. WESC speaks to open-minded people, regardless religion, race or financial statute. The label’s “life after skate” design concept encompasses a more developed style that has universal appeal. However, WESC remains faithful to the skateboard community with which it shares a powerful “We-feeling”.

WESC spirit is transmitted to the world with the help of “Weactivists”. Weactivists are famous and talented people who are leaving their mark in a variety of cultures such as skate, music, film, art and so on. Examples of celebrated Weactivists are Jason Lee, Pase Rock and Stretch Armstrong. WESC is also collaborating with world-renowned clothing brands like Adidas to create high-quality concept products.

Today, WESC clearly stands out from the rest. Choosing to support charity events and institutions ranging from Moderna Muséet and Americans for the Arts to a number of individual street artists, musicians and athletes makes WESC an important member of the community. Now is your chance to proudly say WeAretheSuperlativeConspiracy. Buy some WESC street-fashion garments from DrJays or other online store.