Habitual

Habitual's famous back pocket jean design.

Habitual is a designer jean company that was started in 2001. It was founded as a husband and wife team by Michael and Nicole Colovos. It seems as if it was their original love of art and design led the couple to create Habitual. This is a jean company that puts a lot of their focus on fit and rather intricate design details.

One of the things that Habitual is always seeking to do with their brand is to work with denim in a way that captures the inherent qualities and character that the fabric already has to offer. The word “Habitual” can be defined as a compulsive or unconscious action brought about by frequent repetition of that same behavior. What strongly defines Habitual jeans is its ability to act as a second skin for the wearer.

Another great fit with Habitual denim

The label was created out of an obsession with denim and its ability to meld on you and become a part of you that you wear them time after time. This is just the way it is with denim jeans. You wear them out of habit. You wear them day or night. You wear them while relaxing at home or when going out of the town with friends or on a date. Habitual jeans seeks to exploit this fact in a way as to make their jeans a visual biography of each person’s life. To Habitual, each pair of jeans that they make becomes a denim snowflake. That means that each jean becomes a unique product of the person who wears. Over time and through use, each jean picks up on the individual personality traits of the person who is wearing them.

Habitual combines refinement, luxury, and the classic utilitarian legacy that denim possesses. They also offer the added incentive of great style, a perfect fit, and the high level of sophistication that subtly merges all these aspects together. This is how Habitual is able to naturally and seamlessly blend individuality and personal style.

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Habitual is considered Artisan in its origin. This also rings true in the production of their jeans today. Every piece of their denim is carefully hand finished in order to get the optimum effect in quality and craftsmanship. This also helps create their signature look. The process and methods they use are so unique and thorough, that it takes twice as long to make a pair of Habitual jeans as it does any regular pair of five-pocket jeans. Each wash takes several months to develop and to fine-tune. Their back pockets have a unique angle and placement. The back pockets are hand-placed on each pair of jeans in order to further ensure the most flattering look and optimum fit is given to the rear.

Habitual jeans are fit for any Hollywood celebrity. Natalie Portman is one person who has been seen wearing them in public. Other well known names that have been associate with or wearing Habitual jeans are Angelina Jolie, Katie Holmes, Cameron Diaz, Mischa Barton, Heidi Klum, Sienna Miller, and Ashton Kutcher. Sarah Jessica Parker a big fan of Habitual jeans and wears them often.